Apple plans to start accepting devices other than your brand as part payment, a person briefed on the matter said, as the company seeks to expand its market share to smartphones based software Android Google .
The manufacturer of iPhone started an exchange program in 2013 to get more users upgrade their newest products. Now, the plan is being expanded to include smartphones Android , as well as the BlackBerry devices, the person, who asked not to be identified because the information is not public said.
Apple is trying to further boost sales iPhone 6 and 6 Plus after selling 74.5 million units in the last three months of 2014, 46 percent from the previous year.
Thanks to record sales, shipments based iOS mobile software Apple devices exceeded those of Android the United States, according to Kantar Worldpanel Comtech, with 47.7 percent market share compared with 47.6 percent of Android.
Teresa Brewer, a spokeswoman for Apple declined comment on the new exchange program, which was first reported by 9to5Mac website.
Apple had more “switchers” Android in the last quarter than in any other period of at least three years, the chief executive, Tim Cook said in the last earnings call.
The exchange program for iPhone Apple is done in partnership with Brightstar, which resells the devices to customers abroad. It is unclear whether the new exchange program for Android include Brightstar. Erik Hofmeyer, Brightstar spokesman based in Miami, declined to comment. Elizabeth Markman, a spokeswoman for Google based in Mountain View, California, declined to comment.
CYCLE UPDATE
> While mobile Android do not hold their value as well as the iPhones , still makes sense to store Apple accept, as Israel Ganot, former CEO of Gazelle, a trading company in line of mobile devices.
“ Apple can afford to pay more than the market value to get you to switch on the idea that you will love the iOS ecosystem and will remain for a long time” , Ganot said in an interview.
If the stores Apple begin to accept smartphones based on Android Samsung Electronics before the new high-end company, Galaxy S6 and S6 Edge, goes on sale next month, “it will make a lot of users of the Galaxy S5 think twice” about upgrading, Ganot said.
The new devices Samsung are prepared to debut in 20 countries as of April 10.
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