The move is part of the evolution of the company into a software business, which includes working with all major operating systems.
BARCELONA -. BlackBerry, best known for their smart phones equipped with keyboard, . want to leave your own shell
The device manufacturer announced on Sunday plans to create a “BlackBerry Enterprise Suite” taking features of BlackBerry – as the Hub portal messaging, virtual keyboard and safety, among others – to turn them into a collection of applications and functions available to iPhones, iPads and devices running on Android and Windows Phone operating systems. Applications arrive later this year.
The announcement is part of a broader shift toward BlackBerry software and services, a more lucrative business. It also signals a willingness to work with operating systems that previously would have considered a threat. That philosophy is probably encouraged by the battle facing the company to maintain its relevance in the business of smartphones. The BlackBerry operating system has yielded even more market share in 2014, falling to just 0.4 percent of the market, according to IDC.
“I see all the resources we have, from the user interface to security … and I see that there really was a hidden to build a good business book jewel, “said John Chen, chief executive of BlackBerry, in a conference call with the media.
Samsung and BlackBerry
The latest example of its new multiplatform approach: an ad-date on its partnership with Samsung and security platform Knox. BlackBerry said Sunday he would bring two new enterprise-class services to Knox: WorkLife, a function that allows companies divide their employees Samsung cell into two separate entities, one for work and another staff through a “virtual SIM “which facilitates the work, and encryption software SecuSUITE Blackberry won after its acquisition of SECUsmart last year.
As part of the agreement, BlackBerry will sell services Knox customers Samsung. Similarly, Samsung will sell products and services for BlackBerry via Samsung Business Services, a portal that has established the Korean giant to its enterprise customers.
“With the introduction of these new BlackBerry services, the needs of businesses and their employees will be satisfied with the Samsung Knox devices,” said Injong Rhee, executive vice president of IT and mobile Samsung said in a statement.
While Samsung dominates the world of smartphones , its reputation in the business world is behind even BlackBerry – particularly in heavily regulated industries to which they want to target with Knox. That’s where BlackBerry enters game.
“We have a client in common, and we are the gold standard in safety,” said Billy Ho, executive vice president of corporate business BlackBerry. “They can use our brand.”
A new world platform
While BlackBerry has historically used its software functions as an advantage for their own hardware, is realizing that may have more presence if you bring your software to more people.
“As the hardware contracts, there is a greater chance of making software and package it to run at platform level,” Chen said. “So our market not only be for BlackBerry, but for other devices.”
BlackBerry has already moved ahead to work with others .. operating systems The company launched its popular messaging service BBM for Android and iOS in 2013, and his BES12 system is managed on BlackBerry devices, Android, iOS and Windows Phone
BlackBerry Enterprise Suite includes three categories: productivity, communication and collaboration and security. The features will include your website Hub to see all e-mails, messages and social updates with the ability to view and edit documents across devices seamlessly and security enhancements to protect personal files and to protect against malware and data theft.
The application probably will look and feel the same way across different platforms, but Chen acknowledged that there some difficulties in incorporating security issues in Apple’s iOS operating system, since there is limited to certain parts of the platform access.
Still a device company
Recent moves by BlackBerry not be taken as an indication that the company has given up on the hardware business. “Do not assume that we are less interested in the devices,” Chen said.
BlackBerry plans to hold a press conference on Tuesday during Devices Mobile World Congress (MWC for its acronym in English) in this city . There Chen has promised to give us a kind of map of where the company’s products are targeted.
While Chen himself has experience in business management software business, said it will be years before assets reach BlackBerry software to hardware. Approximately three quarters of revenues still come from BlackBerry hardware business, Chen said he intends to continue focusing on that part of the company.
Chen reiterated its goal of generating $ 500 million in the software business in fiscal 2016. The company is expected to report revenue of $ 3.270 billion in that period.
“It’s a gradual process and not a one time thing,” said Chen on the software business. “All these things are the basis for better focus”
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