Android One seeks to boost sales in key emerging markets through lower prices and better quality software.
The company, based in Mountain View was associated with Indian manufacturers phone Micromax , Karbonn and Spice Mobiles to launch the phone 6,399 rupees (about $ s105), which uses Google’s operating system and points to the burgeoning low-cost segment market advanced telephony fastest growing in the world.
Karbonn Sparkle V Micromax Canvas A1 and Spice One Dream have similar specs: 4.5 screens’, a Mediatek processor quad core 1.3GHz, 1GB of RAM and 4GB of internal storage, 5 megapixel rear camera and front 2
.
Google, along with local partners, included highly sought after in the market, such as FM radio or dual SIM features.
All three devices come equipped with the Android 4.4.4 operating system and KitKat be of the first to receive software updates directly from Google.
Google plans to expand the platform Android One to Indonesia, the Philippines and other countries in South Asia by the end of 2014 and in more countries in 2015 .
The Company works with partners including Acer HTC and Panasonic build more devices under the Android One initiative, said Sundar Pichai, who leads the Android and Google Chrome units reporters who attended the launch event in New Delhi.
“When (the companies) manufactured a phone, get a menu. Thus may he assemble a device more quickly, knowing that we have already tested the software, “he added.
with Android One, Google aims to improve the quality of the hardware and software to provide phone manufacturers a framework. Strong sales of Android devices One should mean greater internet access, and greater use of the range of Google .
” While 1.750 million people already have a smartphone worldwide, the vast majority of the world’s population, some 5,000 million, it does, “Pichai said.
” With Android One not only want to help people to access the internet, we want to ensure that connect to all the rich knowledge and information out there online, “said the manager.
Currently, many low-cost smartphones in India and other emerging markets operate with different versions and in a personalized way of the Android operating system. The different variations that make cause the phones are prone to technical problems, Google and leave almost no control over their platform.
Pichai said that any improvements in the Android phone software One would come directly from Google . This gives the company better control of your operating system and ensures that users receive a consistent service.
“After China and United States, India is the world’s third largest smart phone market and Google would not want to let this huge market under the control of brands looking to use the Android system that meets your needs, as in China, “said Neil Shah, director of research devices and Counterpoint Research ecosystems agency technology research based in Hong Kong.
There are at least 80 smartphone brands in India and analysts say that Android devices One must offer customers more a low cost if Google wants to compete with Samsung Electronics, Motorola and Chinese company Xiaomi, producing similar patterns of low prices.
Android One join the battle for the Indian market inexpensive after Mozilla this month announced a smart device with OS Firefox , at a price of $ s33.
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