“Based on the research we have conducted so far, we believe the behavior of Google denies consumers (access to) a wider range of mobile applications and services range and stands in the way of innovation to other actors , in breach of EU antitrust rules. ” This was stated by the European Competition Commissioner Margrethe Vestager, to induce manufacturers who choose to Android to install their services as your browser and its Chrome browser, and no other of its competitors.
The European Commissioner Margrethe Vestager.
“These rules apply to all companies operating in Europe,” stressed the Commissioner , who recalled that the US giant now has the opportunity to “respond to the concerns of the Commission.”
The Commission believes that the practices implemented by Google may lead to Google Search is further consolidated among the general web browsers as well as affecting the ability of other mobile browsers to compete with Chrome.
Also considers that undermine the development of operating systems based on the open source Android “and could offer opportunities for developing new applications and services.”
Step
The EU executive has informed the company of its decision by sending the so-called “statement of objections” to Google and Alphabet, its parent. This is the first step of the procedure, which could lead to a huge fine.
Google said today that takes “seriously” the concerns expressed by the European Commission and said it will work with the institution to prove that it is “good for competition”.
Antitrust investigation Android opened a year ago, on April 15, 2015, the day on which Brussels also formally accused the US firm of abusing its dominant position in Internet search in the favor “systematically” your product comparison shopping in your browser.
ER (efe, Reuters)
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The most valuable brands in the world
Google, in the first place
Internet giant left behind Apple as most valuable brand in the world, at least in the BrandZ ranking. The glasses Google Glass, as well as the company’s investments in artificial intelligence and new partnerships with automotive companies for the Android operating system increased its brand value by 40 percent to reach 159.000 million.
The most valuable brands in the world
The apple, second
Apple is second, after holding first for three years. Now, its brand value fell by 20 percent to nearly 148,000 million. Many fear that after the death of Steve Jobs, undermine the success of the manufacturer iPhones, iPads and Mac computers.
The most valuable brands in the world
IBM, third
The US firm IBM ranks tecer position with a value brand of 108,000 million dollars. It is the ninth time that the hundred most valuable brands in the world are evaluated on behalf of the WPP advertising network. The BrandZ study also takes into consideration the opinion of consumers.
The most valuable brands in the world
Dinosaur computer
Microsoft is still a ubiquitous brand. Having increased its brand value by 30 percent to 90.000 billion dollars, it is located in the fourth. According to this study, marks the technology sector increased much its value.
The most valuable brands in the world
McDonald’s loses
According to the study, the McDonald’s brand is worth approximately 85,000 million Dollars. However, consumers care more about their health, as compared to the previous year, the brand lost five percent of its value, falling position.
The most valuable brands in the world
Coca Cola, in sixth place
Even in the farthest corner of the jungle can find a Coke. The company is in sixth place with a brand value of 80.000 billion dollars.
The most valuable brands in the world
The German brand more expensive
SAP is the most expensive German brand, and increased its value by six percent to over 36,000 million. In addition, listed in the ranking BrandZ also Deutsche Telekom (No. 27), BMW (32), Mercedes-Benz (42), Siemens (59) and DHL (73). No. 100 occupies the supermarket Aldi, with a brand value of 9.500 billion dollars.
The most valuable brands in the world
Facebook
Facebook increased its value by 68 percent, but that only earned him the post 21. the Chinese Internet company Tencent, meanwhile, doubled its brand value reaching 54.000 billion, and managed to occupy 14th place in the ranking.
The most valuable brands in the world
The mark of bird
New in the BrandZ ranking is the mix of service messaging and social network that involves the US Twitter. The company managed to achieve brand value of 14.000 billion euros, although no one knows yet what he will do for profit. LinkedIn is also listed this year for the first time on the list.
Author: Insa Wrede / CP
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