Monday, March 31, 2014

The Motorola Moto Android G boosts sales in Europe slowing ... - MovilZona.es

We have the always interesting facts of how the market is shared by Kantar Worldpanel and in the beginning of 2014 are the most interesting because in Europe back on track thanks to the success of Motorola Motorola Moto G from his landing in the Old Continent in November.

How to say Kantar Worldpanel makers themselves, data sharing market in the first quarter are the most interesting of the years. And in their comeback a brand that until recently nothing was reported missing.


G Moto Motorola brings back to the European market, driving the growth of Android

Motorola has burst onto the European market, where countries like Britain has caught up to 6% of sales when six months ago had no presence. This success is due to the proposal of Motorola Moto G and supported, like Wiko in France – it reached 8.3% the first three months, or Xiaomi in China, which was 18.5% of sales Total market to keep Android as the OS’s used on every continent.

Europe remains eminently Android territory where 68.9% of sales in the last quarter, the lead terminals with this, a slight increase from the previous quarter which reached 68.6% of total operating system. IOS remains in second place on the other hand has grown up to 19% from 18.5% last quarter while the accused more successful as Motorola Moto terminal G was Windows Phone, and especially therefore asserts Nokia and Dominic Sunnebo, Global Strategic Insight Director at Kantar, also at Samsung in its lowest range.

The share of sales of the Lumia dropped after months of growth and returns to be below 10%, namely stands at 9.7%. The curious case of the latter with its own name, Blackberry, after terrible results in 2013, in the first quarter of 2014 has stopped the free fall in sales and even improved slightly from 1.5% to 1.6 %.

kantar you share europe spain

and Down to the data of Spain, the domain of Android remains incontestable and continues to grow with 88% of total sales compared to 86.2% of sales in the previous quarter. Undoubtedly, the Moto G also to blame also on our borders where other platforms have accused the good form of terminal operating system with Mountain View.


Except Android, all fall into Spain … and disappears Blackberry

Apple and iOS in Spain falls to 6.3% of sales compared to 6.7% obtained in the previous quarter, Windows also reduced more sharply than in Android Europa pressure, down to 4.7% from 5.6% and finally disappears BlackBerry in Spain getting 0% on sales in the first quarter. Presumably that although this figure is a “rounding” of the Canadian sales mark in Spain had to be slim.

The report also highlights consult the path of Android in U.S. . where growth has recovered after the peak that has kept ahead of iOS since the launch of iPhone and iPhone 5s 5c, growing by 3.9% from last year to 55% of sales compared to 38.7% of which Apple gets more powerful in its territory by Australia (33.9%) and Britain (32.1%)

Source:. Kantar Worldpanel

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