In the struggle that Apple has with Android-based products last 2014 suggests that the company led by Tim Cook has gained ground. Without a doubt, 2015 has started with good news, while its main competitor, Samsung , can not say the same. But Android does not depend only on the South Korean company, and 2014 has been a successful year for the operating system created by Google to reach the figure of 1,000 million devices shipped with the Windows operating system . Compared Apple has managed to send some 192.7 million units in the same period.
Android dominated the smartphone market during 2014 to reach a market share of 81% . The Apple iOS got 15% (highlighting the last quarter, 19.6%). Microsoft I locate your operating system in a distant third with 3%.
The numbers suggest that even in his record year Apple is far from moving to Android as the primary operating system for the smartphone world. However, Apple has never pointed his intention to dominate the market, but to maintain leadership in the premium sector. This is the reason why some companies like Samsung have felt the impact of Apple’s success, while other companies in the Android ecosystem has grown without even feel threatened.
In a lot of countries products Apple are inaccessible luxury goods. Apple has shown little willingness to produce cheaper alternatives, noting that sometimes go against the mission of the company and to the detriment of the brand. The good news, both for Apple and for the Android community is that global smartphone market grew 30% to 1.300 million units .
Sources : BusinessInsider
Image elEconomista
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