“Unlikely” friendships between different types of animals is Android’s new idea to promote his campaign through YouTube , ‘Friends Furever’. These order to demonstrate that despite the differences between their products, will always be together.
The operating system of millions of smartphones in the world decided, with his video YouTube , compete against Apple not only in technological power, but also through advertising persuasive.
The campaign ‘Friends Furever’, promoted in YouTube , is a pun referring to the eternal friendship, represented in very different animal pairs.
As described in the video YouTube , Android aims to let users know that they can be together without being equal, unlike Apple producing its own software and hardware without allowing the ‘integration’ with third parties.
Video YouTube , which was shared by the tv Android, became viral quickly. After its publication on February 5 reached more than one million 200 thousand copies.
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