The LG Watch Urbane brings elegance to Android Wear – CNET in Spanish

LG tries to be trendy with its new smart watch full metal round. But can achieve the attention of consumers?

LG wants to appeal the luxury market with its new smart watch, the LG Watch Urbane.

LG wants to get fashion with its new LG smart watch Watch Urbane. LG

The Korean tech giant hopes draw the attention of consumers with the introduction of its first smart watch full metal that works with Google’s operating system for devices apparel, Android Wear. The manufacturer plans to show the clock more detail during the Mobile World Congress (MWC) in Barcelona Devices in early March.

LG has not yet announced pricing or availability of the watch.

The Urbane is the latest in the segment of devices dress, which is becoming saturated rapidly in response to the desire of technology manufacturers promote this new product category with Android Wear smart watch. However, the interest so far in clothing technology – particularly in products with Android Wear – has been low.

The six products on the market with Google’s operating system accounted for 15.6 percent, or 720,000 units, of the total 4.6 million apparel products that were distributed in 2014, according to research firm Canalys market. Of these six, Motorola topped the list with its own clock with metal, the Moto 360.

Interest in smart watches could take off with the arrival of Apple Watch in April. The apple company will launch different variants of clock – which has a rectangular shape with rounded corners -. To appeal for fans of fashion until the athletes

LG was the second company to submit a round smart watch, the LG G Watch R, after the arrival of the Moto 360. But while the Watch R was aimed at “active consumers”, the Urbane is designed for someone who wants something more elegant. The Urbane is made of stainless steel and comes in a polished finish gold or silver.

LG’s move toward a more luxurious product comes as part of a strategy of several manufacturers to target the most active consumers, from the Apple Watch to large manufacturers initiatives monitors physical activity as Fitbit. That has also been the recipe for success – on -. The Moto 360

“LG Watch Urbane is an important part of our strategy to develop devices that are placed dress and accessories are considered all day, not like electronics, “said Juno Cho, CEO of LG Electronics Mobile unit.

LG considers the Urbane completes its current portfolio of smart watches. LG

Like Samsung LG has seeded the market with different types of smart watches with the hope that one of them be successful with consumers. They are still the early days of the class and the manufacturers are eager to gain ground.

Also, LG expects to start strong in the market for smart watches hoping to avoid the pitfalls that was in the market for smartphones, slip that made him lose several years. LG has managed just recently, with its flagship product line as the LG G3, a strong position in the mobile market.

The Urbane uses 1.3 inch circular Watch R the same screen, but has a narrower bezel. The belt can be changed by any band 22mm. The clock works with any phone that runs Android 4.3 Jelly Bean.

The watch also has the “Always-On” function that displays the time in dim light to save battery power, the company said.

The Urbane has a Qualcomm Snapdragon 400 1.2GHz processor, 4GB of memory, a 410mAh battery and accelerometer, compass, barometer and heart monitor. It is also waterproof and dustproof

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