Tuesday, February 25, 2014

Nokia launches phones with Android - FORTUNE

BARCELONA (CNNExpansión) –

Three years ago, Nokia decided that the future of the platform would be Windows smartphones. Now, the Finnish announced three new smartphones, which are based on Android operating system.

“We decided three years of going to Windows because we wanted to become the third ecosystem in the industry (…) does, however, it is true that a consumer who wants the quality of our team, with the Android ecosystem extra applications and Microsoft, “said Nokia CEO Stephen Elop.

equipment, Nokia X, X + and XL will cost 89, 99 and 109 euros, less than the price of the Lumia series, and will be available in the second quarter.

“The NokiaX teams make sense for the company as a seller of new equipment and Microsoft that will allow users to approach the platform in the future,” he said about the strategic director of the KWP consultant, Carolina Milanesi, consulted by CNNExpansión.

cell, based on a touch screen, they are able to install any application that exists on Android, and you can download apps from other online stores like Yandex.

“Once the purchase by Microsoft is complete, if Microsoft does not kill this family, show that there is a new Microsoft ecosystem able to put first,” he added.

An important detail is that the Google cloud services will not be available for these cell factory, it will be linked with Microsoft products.

“is a strategy of Nokia and Microsoft very well planned: convince consumers to go with Android at a low price, then the natural step is that they may have a Lumia phone with Windows Phone,” a European analyst, who requested anonymity.

Finnish mobile device maker company was founded by Leo and FredrikIdestam Mechelin in 1895 and began as a logging company.

However, in the midst of the industrial revolution was introduced in the business of telecommunications infrastructure and in the 90s was the firm’s best-selling mobile phones in her world.

After a financial crisis and pressure from competition in 2013, Nokia sold its mobile division by 7,000 million dollars to Microsoft.

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