We all know how it started and how it has followed the adventure of Google in their attempt to get in with your Google TV Smart TV and later with his Nexus Q: absolute failure. For now is not the Smart TV platform is a big deal, as there are a thousand and one different operating systems (Samsung, Sony or LG, every man for himself). But now it seems to be a new contender. Be based on something that you all know very well. It just got Android TV .
Google launches into the pool with Android TV
As we have just learned, Google would be about to launch a new Android device called TV . It may sound very similar to the previous adventure of the big G with its failed Google TV, but the thing is very different. This is not a vain attempt to turn our living room big screen in a long phone no. Platform is fully adapted for home entertainment, such as Android and Wear and come with a set-top-box of the brand itself.
Apparently Android TV will be very Similar to other options and sound and we already attempting to gain foothold in the market: Apple TV, Amazon Fire TV or Roku. Google this time has been less ambitious and more minimalist, because as discussed in The Verge, are asking developers to create extremely simple applications for a set-top-box like minimalist interface. We’ll see how the tools will provide Google to rescale these applications as large screens.
addition not only have a heart Android but also operate much like Google Now, very simple “cards” representing movies, shows, apps and games, all to view and use.
It will handle differently Remote with a directional pad (four directions) or voice control . Also possess notifications (although Google prefers that these are present only in very limited circumstances). It will be very similar to what Amazon has recently introduced their Amazon Fire TV.
Android TV also have personalized recommendations and extraordinary simplicity
Another feature of this new set- top-box based on Android will be the recommendations , very style of Google with all their latest programs. Of course we can choose who we want to use, including apps, games and movies or series, but the goal of the big G is recommending things directly, including possibility to keep watching our movie, show or series on our smartphone or tablet if we get tired of seeing it on the big screen.
On the other hand, Google has put a lot of effort in give importance to the simplicity of the interface , repeating again and again that more than three clicks to go from the home screen to enjoy the content should never be necessary. Even the search should be secondary and the whole ecosystem is intuitive , finding what you want as soon as possible. We can not just look in general, but also within individual applications.
Finally, there are some questions we can ask ourselves: What happens to Chromecast? Is Google ready to compete against their own partners like LG and Samsung and Sony WebOS or with their ecosystems for smart TV’s? Nothing can be expected to evolve as the subject, and whether this time Google has been successful with his new idea, as the Android ecosystem is strong and widespread but the current competition is tough. Will beat other platforms like Apple TV, Roku or Amazon Fire newcomer TV
Road |?. The Verge
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