Licensed brand for use in smartphones and tablets to the Finnish HMD, which in turn he bought the brand Microsoft for use in conventional cell; seek to enter the market with brand equipment Nokia running Androdi
Nokia announced today that it signed a licensing agreement with the Finnish company brand HMD, delegating it using the Nokia brand to put on smartphones and tablets. It is not unexpected: it is what the company said in October last, I wanted to achieve. Lacked a partner to take his mark, patents and design teams which continues Nokia- and transformed into a commercial product.
I tried the tablet Nokia N1 (who designed the Finnish , and manufactured and sold Foxconn), as a way to get money from the value that still has the mark, but without turning it into a business venture: delegated to another investment in hardware, logistics, etc. (the most expensive on a phone), but defines the design and its features, and has interference control product quality. That is, minimizes risks, but will not allow in theory, of course- that a product with the Nokia brand that the company considers to be of poor quality is made.
Nokia, in fact, is now more interested in other areas: in addition to the network infrastructure (where it expanded its already outstanding with the purchase of Alcatel-Lucent), in recent weeks bought Withings, the French company that is betting on the Internet of things and the market for personal technology for health monitoring.
what is interesting here is that HMD, the firm that now seek to find if the market still has an interest in a Nokia smartphone with Android, also bought a Microsoft brand, software and other elements related to cell; employees and production plants unintelligent still selling phones that happen to FIH, a subsidiary of Foxconn. So, you have the legal resources to offer a full range of products. Traditional phones, smartphones and tablets
Say what awaits the exejecutivos Nokia and Microsoft who founded HMD is a most difficult task is to keep things simple: they must compete with multiple manufacturers, with a variety of products, and in a market where almost anyone but Apple and Samsung, manages to make a profit.
on the side of Microsoft, it is clear that its strategy for mobile is at an impasse (which had already advanced own company executives); but he says he will continue to support Windows 10 Mobile and Lumia, which are out of this transaction, seems to be 2017 when we see a Nokia smartphone with Android and, perhaps, the first Surface Phone with Windows 10 Mobile.
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