NEW YORK (CNNMoney) – BlackBerry is on a mission to remain competitive in the market of smartphones even after killing its flagship product
the Canadian company unveiled its latest strategy with a new device that runs Android, the DTEK50, less than a month after it said it would stop making the BlackBerry Classic.
the company says the device is the safest in the world smartphone. The device, which runs Android 6.0 Marshmallow, comes with software DTEK, which first appeared in the BlackBerry Priv last year. The software encrypts all data on the phone, including photos and videos, and offers the user the power to control and monitor their applications to avoid privacy risks.
Although the device takes the name of the application for Android developed by BlackBerry that monitors applications and security, 50 comes from a survey conducted by the company found that half of respondents believe that smartphones are somewhat safe way.
in view the DTEK50 is a relatively standard smartphone with a 5.2 inch screen. It comes with 16 gigabytes of memory, which can be expanded via a microSD card. The device is also the thinnest to date, only 7.62 mm, the same grosos the iPhone 6s Plus.
But the strong point of DTEK is safety. In addition to encryption tools, the software also captures malware and install security patches as soon as they are available.
The DTEK50 goes on sale Tuesday for $ 299 and will begin shipping to customers in early August.
BlackBerry launched its first Android device, the Priv in November. Years ago it would have been unthinkable that the company sold a device that does not have its operating system. But mobile habits changed faster than BlackBerry estimated and now the company tries to join the wave.
Although sales of Priv during launch ran out, the device has not helped total sales phone.
with the new DTEK50, BlackBerry hopes to capitalize on the popularity of the Android platform to deliver their brand as a synonym for secure software.
John Chen, CEO of BlackBerry, said last year the company needs to sell 5 million phones for September and thus make the company a business, or he would consider leaving the hardware business. He has since modified that amount and now says it only needs 5 million devices sold. Chen insisted that BlackBerry will continue to produce phones rather than focusing solely on your security software.
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