Android has a problem after the last presentation of Apple. Who would say, when it seemed that none of the most relevant Apple devices would be presented. But they are relevant and much. so they no longer are but for what they mean, and the market sector to which they are targeted. Android has a serious problem with the new iPhone and the iPad Pro.
iPhone SE, a mobile rival Android
without the iPhone does not have any rival Android in the market. Not a single high-end mobile Android has a 4-inch screen. Indeed, one could almost say that there is not a single mobile phone released in the last year with Android with a 4-inch screen. Curious. And it is a problem. Because it is assumed that the great advantage of Android is that one can find smartphones from Samsung, LG, Sony, HTC and Huawei, each of them different, and stand out in something specific. But it is not real. At the end they are very similar to each other, and Apple has managed to launch a mobile that is unrivaled in the market. You may have a zero mobile success. If so, then there was no interest in these phones. That’s something to be seen.
An iPhone for 400 euros
The other big problem for Android is called “an iPhone for 400 euros”. And, yes, many users buy an iPhone because it’s an iPhone, without review and compare their technical characteristics nor the quality / price ratio. The iPhone becomes a mobile with a better price / quality ratio than the iPhone 6s, for example. There are few differences with them. The screen, which is 4 inches. But the same camera, the same processor … and will cost $ 400. In Spain it will be more expensive and will cost 400 euros. But what if other cost 400 euros? Or 450 euros? It is much less than 800 euros on a cellphone. And that’s also a problem for Android. It is an affordable iPhone. And a new iPhone, not an old iPhone at an affordable price, which was what happened so far with the iPhone 5s.
iPad Pro, a tablet
This is how you define I Pro iPad as a tablet. Apple no. Apple says it’s the future. Which will replace personal computers and laptops. That says Apple. They opt for the iPad as the perfect device. And the truth is that the iPad Pro has improved. Now it is compatible with the Apple Pencil. Now it has four speakers. And with a 9.7-inch screen. That is, an iPad Pro from before, but like an iPad Air. Compatible with the new multitasking that came with the latest operating system.
And why is worrying for Android this iPad Pro? Because it is a tablet of Apple. And it has not come not a single good Android tablet in the last year. Not one. Well, maybe we should talk of Google Pixel C but what is for sale in Spain? It’s purchasable? Has anyone seen him? The market for tablets were dying, and did not seem that manufacturers were interested in this. But then comes not only Apple and launches a new tablet, but a new one with the surname Pro, and even more expensive than the other. Its price will be $ 700 for the basic version, and $ 850 if we want to expand the memory to the next level, 128GB. Much money for a tablet. Although they want to sell as it actually is a hybrid between a tablet and a computer. There compatible keyboard, of course.
But it is a problem for Android. And even more relevant if we consider the Microsoft Surface, which so far dominated the world of hybrid tablets. And in this regard there are not many options with Android.
The problem is the ecosystem
But the problem becomes more relevant if we see it in perspective. The user who needs a hybrid tablet buy or Surface Pro or iPad. From here you decide which phone to buy. Or what computer to buy. Or maybe happen in reverse. buy a computer, and then decide to buy a tablet or a mobile that have compatible options that computer, either a Windows or a Mac. The problem is that Google does not have a computer with a large niche market. But now they do not even have a tablet to compete at the highest end of the market. In fact, the latest Samsung tablet comes with high-end Windows 10. That means that the only advantage that Google is in mobile. If a user buy the mobile and then looking for a tablet, you may choose an Android tablet, but does not have many interesting options. Android has a problem.
Still …
However, before being apocalyptic, before saying that Android is going to die, I would like to remember one thing. The iPhone will cost more than 400 euros, and iPad Pro over 700 euros. very expensive prices. Android is not going to sink, because more users will want to buy more balanced smartphones and tablets. But in any case, Android has run out of options in a sector of mobiles, smartphones with 4-inch screen, and no options in the high-end tablets. There is still time to launch something. But Apple has ever been able to win the game, but it was something that seemed impossible.
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