Android and iOS continue to dominate the preferences of users – Merca2.0

The smartphone market in Mexico is growing increasingly by factors such as lower prices and telephony devices, new releases and eventualities, such as theft of phones. But one of the main factors is that it has become almost indispensable for much of the population, only last year 82 percent of users thought their smartphone an indispensable part of their daily lives, according to a study by AMIPCI.

the use of these devices reported upward trends in recent years, this has been proven data the Competitive Intelligence Unit (the CIU) explaining that the penetration at the end of 2015 smartphone in Mexico it was 68 percent.

in the market there are a variety of models designed by brands like or Samsung with its Galaxy and Apple series with the iPhone that dominate, although others such as LG, Microsoft, Sony , HTC, Lenovo and Xiaomi, trying to gain a foothold. One of the most important features when choosing a smartphone is the operating system.

Currently, Android maintains a market share of 63.81 percent, while iOS occupies 20.45 percent, according to figures StatCounter, so the outlook for the positioning of other operating systems is really complicated.

Microsoft has done everything to position Windows phone as the third mobile most important operating system, however, the date has not achieved tangible results, only manages to occupy the 2.27 percent of the market, while BlackBerry, now almost extinct, has 1.2 percent.

But how the Mexican market behaves is this sector ? Stop answering this question the Merca2.0 Research Department, conducted a study that reveals that 50.45 percent of users has an Android device.

Following the global trend, the Smartphone with system iOS operating rank second in preference to occupy 33.46 percent. Below are Blackberry with 7.55 percent and Windows Phone with 6.65 percent.

By segmenting the results by gender, the study included the participation of 3,051 people revealed that 50.2 percent of men He prefers Android, against 50.6 percent of women.
the trend changed from iOS, because in this case, women are the majority with 33.8 percent, while men account for 32.9 percent.