Adam Cao, is vice president and general manager for Huawei Central America. In an interview with El Nuevo Diario said the company strategy to position smartphones and other devices of its brand in the Nicaraguan and Central American market.
“Our goal is to create maximum value for our customers, to continue our growth in the region and in the very near future, become the brand of Android devices number one in the region, “he says.
in the Central American market, Huawei has reported a significant growth compared to brand awareness. Globally, the company ranked third in the smartphone market (9.7%), surpassed only by Apple (11.8%) and Samsung (28.3%), according to figures from Global Market Share.
How is positioning smartphones Huawei in Central America?
I can not tell you the numbers, but comparing 2014 with 2015 we have grown and in our stores do many surveys and we enough feedback from users and the result is that we very well.
Does the Nicaraguan market in particular how is behaving?
If you compare the Nicaragua numbers with Guatemala, it is definitely slower (growth); however, growth in Nicaragua last year was 26 percent. So, this year will see more brand image to promote that growth
More on news. Huawei
What is your bet with the new Huawei Mate 8? Why is “the key to change”?
There are many keys, but the main thing is that we want you to change their phones to Huawei by Mate 8 that we market right now.
in fact I think most people still do not consider or take into account Huawei within its option to buy, just think of the others there; but if you take the time to go (to stores) and watch them, they would love it.
Innovation
“Our company is constantly innnovación and investment in development to provide users products with the highest standards of quality, design and technological innovation, “concludes Cao.
currently Huawei has installed three official stores in Guatemala and one in El Salvador. But its products are distributed in the region by phone shops and other commercial houses.
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