John Chen, chief executive of BlackBerry, says his company will launch two Android phones this year.
© MARK Blinch / Reuters / Corbis
BlackBerry will follow the Android path in his attempt to get more users in a global market where its current presence is limited, and will throwing two mid-range phones with this operating system during 2016.
According to the CEO of BlackBerry, John Chen, told the publication the National and cited by the half brother of CNET, ZDNet, one of the phones have physical keyboard, while the other only incorporate the touch screen.
the first phone with Android the Canadian company fuel the BlackBerry Priv a high-end phone US $ 700, which is expensive even for physical keyboard lovers.
“Business customers have told us: ‘. I want to buy your phone, but $ 700 is a bit pricey for me I would be more interested in a device of US $ 400,’” Chen told the publication the Middle East. Just a month earlier BlackBerry significantly reduced the price to $ 649 Priv, although probably not be enough, since in the last fiscal quarter of the company, it only managed to sell 600,000 devices.
Chen told the source that since joining the company in 2013 has been trying to make the business profitable mobile phones. However, he also said he did not shake the pulse if you should leave. “If I can not make profitable [the mobile business] because the market will not let me, then I will leave the business of mobile phones I love our business devices, but we have to make money, “said the executive.
the problem is that BlackBerry is not the only one that has begun to focus more on mid-range devices. Apple has begun to do the same with the iPhone, a cheaper but powerful device, which aims to seduce a new type of consumer.
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