have long been speculating about the possibility, always denied, that Microsoft buy Nokia . Well, this is a reality due to a press release issued by both companies. The Americans acquired by 5,400 million mobile division and all patents of Finns.
This, now, is seen as a move in the Microsoft gear to get a position in the mobile market in the best way possible. With this purchase, now controls the entire process when put on sale devices (operating system, hardware, patents …). This means that companies like Apple equals, and mimics what made Google not long ago with Motorola.
As already known, the purchase process will end at first 2014 , once all regulators give approval (something that seems to happen). And if you look in perspective the steps taken by both companies, these were designed to happen what happened. For example, the “thinning” of Nokia in its organization and structure now makes all the sense in the world, and testing tablets and Microsoft’s unconditional support to the Finns … they now understood perfectly.
32,000 Finnish company workers will be working directly with Microsoft and, of them all, there is one that is special: Stephen Elop . This returns to the company from which he was to take over the controls of Nokia and as is logical, is positioned in the best possible way to be a substitute for Steve Ballmer once this announced he was leaving in 12 months address the Redmond company. Come on, that if you are a bad idea even given time to adapt.
According to Ballmer himself, what happened is “a reservoir of future that benefits everyone, employees, shareholders and consumers “. But what is clear is that now Microsoft is a very powerful player and although it is true that the delays that are positioned in the market has cost a lot of money, it is also true that now itself is in a dignified position (yesterday spoke of an 8% market share) for Windows Phone starts to be considered majority . By the way, will need to know if this system continues operating model integrated into other manufacturers like HTC or Samsung, or Apple closes emulating. This is a very interesting detail.
At first, this purchase should not directly affect Google’s operating system, as currently its market share is impressive and activations not decrease, but rather the opposite. But it is also true that the entry of Microsoft as a company that controls the entire process when manufacturing mobile terminals should concern the Mountain View. This is because the company is not exactly a minor and also has money and power to hold a pulse that lasts a long time.
Taking into account that in the low and mid range product terminals with Windows Phone, such as Lumia 520 , they are behaving very well and that future phones that are to compete in the high range are attractive (Lumia 1020 is an example of this), since Google should be aware of what is happening and no slouch in the excellent position. As they say in sports “no match”. Moreover, precisely the relationship between the two companies is not that of two great friends, which is presumably not improve with the purchase of Nokia.
In short, Microsoft has taken a dramatic step at the time to grow in the world of mobility and also maintaining control over their own product. Certainly the purchase was “necessary” and was not exactly cheap, but this was the step that should definitely give Microsoft to advance. Therefore, the Redmond and yes that is much more like Apple and Google.
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