Windows Phone confirms its growth, but no quota steals ... - Engadget

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consultancy Kantar Worldpanel ComTech has revealed its latest figures for the smartphone market, and according to these figures, Windows Phone platform has a share of 8.2% in the five major European markets .

This growth in market share has made Microsoft to consolidate as the third option for smartphone users. Almost one in ten buyers of a device in Britain, France, Germany and Mexico choose a device based on Windows Phone.

In fact, in Mexico claims the second Windows Phone put into relevance with 11.6% share of smartphones in the country , an important achievement also demonstrates the validity especially noteworthy that the proposed Microsoft has in some countries.

Android and iOS continue to dominate

Despite the good news, the fact is that the good performance of Windows Phone is making Android or iOS see reduced its market share: Windows Phone users do not necessarily stem of those platforms , which itself is continually steal share between them.

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revealed one of the investigators, Dominic Sunnebo: only 27% of users of Android or iOS platform change when they acquire a new terminal, and those who do do change between these two great alternatives . Sunnebo also indicated growth keys Windows Phone:

Windows Phone’s success in convincing buyers of their first smartphone to choose one of their devices, since 42% of sales come from people who gave the movement from the featurephones. This proportion is much higher than that of iOS and Android. The Lumia 520 is reaching a peak, offering a price and quality that new smartphone buyers seek.

emerging markets, a great opportunity

Precisely

the Nokia Lumia 520 has been a real bell for the platform. Recently confirmed his role: Windows Phone is the terminal more market share, but this could go more .

Nokia is that a device can be applies in particular to enter emerging markets with a proposal that combines quality and performance at a very restrained. Even if that cost is still somewhat high for certain markets-the first Firefox OS devices, for example, are below 100 euros, Nokia has hit both this proposal and with his family Asha which straddles the Nokia Lumia range and classic feature phones .

Given that more than half of all mobile users are using this type of simple mobile phones, the mobile platform from Microsoft seems especially promising. In this market also added segments of the population increasingly interested in these devices, users as seniors , for which the benefits of having a smartphone are becoming more evident.

certainly contribute to this interface and benefits of Windows Phone 8, the latest version of the mobile operating system. Ongoing updates-of which support 1080p GDR3 is especially promising, reinforce the capacity of this mobile platform, which has become increasingly attractive to all users.

software remains the problem

Windows Phone terminals have demonstrated its performance, both in the low-end commitment in the renewed as high end , with truly remarkable solutions such as the Nokia 1020 and the Nokia Lumia 925 Lumia.

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Current handicap

The only really important is the software: some major developers move their applications not a Windows Phone, Instagram is the most glaring case, although alternatives-, and Microsoft platform, for its own market share, it is preferred by those software developers.

Still, Microsoft’s catalog continues to grow respectable, and although it can not compare to Android and iOS , the proposals in virtually all areas are solvent for users of this type of platforms.

Microsoft is trying to attract more and more developers, and smooth operation of sales and interest for users “beginner” could boost this catalog software for good in the coming months. Although still far from Android and iOS, it seems that Windows Phone has achieved settle on an increasingly solid third position .

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