great analysts said that when Google bought Motorola Mobility , the division of the company responsible for the phone, it was for its 17,000 patents . The purchase was closed for a total of 12,000 million, to $ 0.70 per patent. That alone seemed like a good deal.
strategic purchase to protect the Android ecosystem partners, and Android itself against patent attacks. An old and dirty little war court that Google has earned as many of the major manufacturers that use Android, have ended up paying a royalty to Microsoft for patent violation, while in Europe, with Microsoft also head an investigation against Android pushes for monopolistic practices.
patents have served little beyond that to protect themselves. But the situation is even worse because since the announcement of his purchase, Motorola has been plummeting profits and market value, a trend that swept long ago, one of the companies emblem global phone and American.
Two years after purchase, we will finally 100% first product born of the merger and delicate alliance, which alerts the other players in the Android world. Jealousy Motorola favored treatment to hover in the delicate environment in which Samsung, HTC and Sony, among others, seek and explore plans B in case Google takes too much control over the system.
So try to offer something attractive, not harmful to the ecosystem and refloating a company that has vagabudeando two years, will be a challenge, but almost anything can be better than absolutely nothing from which to start now.
The Prodigal: Moto X
Motorola has already started the marketing campaign will be the first Android signature with the new logo, mandate and philosophy of Google.
Moto Xbe presented during the summer and rumors and leaks aside smartphone promises to be a customizable and manufactured in USA, a very patriotic fashion assembling the hardware (not all production) initiated the Nexus Q and seconded by Apple with the new Mac Pro . An act of genuflection to the petition that Obama made them months ago, but those are other issues.
Aside from customization, we sense it will not go beyond different colored covers, wallpapers or an engraving, what is most interesting is what Google already said about what would be the values ??of this new phase. This is where you open the hopes and opportunities of resurrection.
bet for incorporating new Motorola Android pure , a trend that is strengthening Google and smaller manufacturers are taking as a measure to save costs. The Motorola would be the example and guide to follow. The new Motorola will continue to work as usual on batteries, the only manufacturer with capacity for innovation and a desire to improve the length and density of the same.
little to lose, much to gain
new Motorola will remain a benchmark in terms of durability and strength, being new Motorola pioneer and innovator in this field that now everyone wants to be protagonists.
Three pillars
very basic, nothing novel, but crucial and vital for the user. Struts reinforce those already boasted but now under the sponsorship Google , which is also expected to reduce prices and bet full by medium to high, able to cover a niche market orphan of good alternatives.
has little to lose Google that Motorola has not lost since, except the prestige, of course, that still, despite everything, still retains such Nokia . The last letter from Google and Android may be this, and perhaps ultimately to unite and give a circular motion to the entire Android project meant when he started there in 2007.
His own armproducer complement the pure Android experience the Nexus and partners engaged in the new Google Edition . The historic aspiration Google being hardware manufacturers . A circle of control in a free operating system. A delicate paradox. One more, nothing is perfect.
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