The apps have gone on to become a commodity. And with standardization of operating systems and the great alternative apps that do much the same, the consumer is becoming less willing to pay for a mobile application , and this trend is accelerating as it goes increasing the price of applications.
On Android, a platform that whoever and whatever can put an application store without going through the terms of Google, the competition is even bigger and therefore , need for alternatives to curb piracy off payment applications, and on the other to convince the developer of the benefits of putting their apps on a single platform.
Amazon, a pioneer in this shops alternative to Android apps, is now launching in Spain Underground own application store that comes to break the apps in Android Market thanks to a fundamental characteristic: all applications and in-app purchases are totally free to the user. For the moment, following a similar pattern to his landing in the US, Amazon Underground provides more than 1,000 apps and completely free games (yes, shopping ‘in-app’ unlimited) and including some of my most expensive and popular available.
For example, Frozen Free Fall, Underground Amazon customers will have unlimited lives and may receive more than 30 euros of purchases in-app free. And the list is very interesting for all users of Android: Monument Valley, Final Kick, Cut the Rope: Magic, Facetune, Star Wars: Knights of the Old Republic, Frozen Free Fall, Goat Simulator, Angry Birds Slingshot Stella, Bad Piggies … some of the most popular games totally free.
Thus Amazon breaks the market with a proposal that instead of rewarding the developer charging directly to the user, it does Depending on the time of use of the app by minutes : the more you use the user the app, the more it will pay Amazon developer, similar to Kindle Unlimited notion
<. p> “The industry of mobile games has passed, for some years, the payment model ‘freemium’. And I see Amazon Underground as the new great change in this sector “- Gerard Pique, founder of Kerad Games and FC Barcelona
From today, this catalog is available to customers in Spain, Italy and 18 other European countries , with the only requirement being a user of Amazon; also come factory installed on Fire HD and HDX, and in the Fire.
Of course, have to download a new app from the Amazon website Underground, because as it is posed Google Play, does not allow this type of functionality in applications that offer alternatives, why Amazon can not simply update its official application for Android.
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