Sunday, October 20, 2013

Samsung: Android Master and Lord? - ComputerHoy

itemprop=”articleBody”> At first glance, everything runs smoothly for Android. According to Gartner analysts , Android has increased its market share by almost 20% in the last quarter of 2012 compared to the same period in 2011, reaching 122.48 million units sold.

itemprop=”articleBody”> This represents a market share of 72.4%, which means that almost 2 out of 3 phones sold used smartphone operating system of Google.

itemprop=”articleBody”> Market share of mobile devices platforms

itemprop=”articleBody”> Samsung is the leading Android manufacturers , which sold nearly 987 million Android devices in that period. Therefore, reached 22.9% of the global market in this period, giving it the number one on the leaderboard for market share.

itemprop=”articleBody”> However, if you analyze the numbers a little more attention, offer some troubling data. For starters, Samsung also has the 40% full Android market, and its closest competitors get more or less 10% of the market.

itemprop=”articleBody”> Android Market share by manufacturers

itemprop=”articleBody”> If you check sales data from other manufacturers seems that, despite the widespread success of Android, the only company that really is making money is Samsung.

itemprop=”articleBody”> “Over the next two years, Samsung will be the one to lead the growth, unless Google does something with Motorola. For now, I see an investment party as strong or capable Android push. “
Francisco Jeronimo , research director of mobile devices at IDC Europe

itemprop=”articleBody”> Is Samsung conviertiendo in too big for Android? Is this a problem in the future? Geoff Blaber , director of devices and platforms at CCS Insight, argues that the dominance of Android by Samsung could be a problem if, for example, the Korean automaker’s focus on another system: “Samsung has 40% of the volume of Android. There is a huge dependence on single player and, with the exception of S III, Android is not as strong in high end as Google wanted. Apple still dominates this sector. If Samsung changes its alliances would cause some difficulties to Android “.

itemprop=”articleBody”> The relatively low sales of Android and HTC have pushed to invest more in the operating system Windows Phone , like Nokia . On the other hand, LG and Sony have announced new Windows Phone , like Samsung .

itemprop=”articleBody”> Market share of mobile devices manufacturers

itemprop=”articleBody”> This leaves Samsung in a strange position. It is a dominant player in the universe Android and, having license Google’s free operating system, saving millions of dollars in software development costs and licensing costs, but at the time it becomes dependent of Google. “ Seems that is what Samsung wants to be “, says Tony Cripps , chief analyst at Ovum. “ You want to be a company of weight or are happy giving support to other system?

itemprop=”articleBody”> The difference between this company and others like HTC, for example, is that Samsung is not just a phone manufacturer, but has “the potential to create platforms with content and web services to TVs, computers and media players, and interconnect “, according to Caroline Gabriel , Research Director, Rethink Technology Research.

itemprop=”articleBody”> As Gabriel says, this is the advantage that makes Samsung competitive as the world moves more to the web-based technologies such as HTML5 , which reduces the relevance of the operating systems and platforms such as iOS (Apple) and Android. Thus, the apps will be more like web pages that can work on any device. Samsung may bene-ther to its extensive supply chain, manufacturing capacity and development facilities for it.

itemprop=”articleBody”> Now nobody denies the superiority of Samsung and it is clear that the company is happy to reap the benefits of Android, but maybe in five years fly alone. What happens if other manufacturers decide that their Android divisions are not viable and focus on other systems? Competition for Android is not only healthy, but essential for the future of the operating system.

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