Saturday, September 12, 2015

Why, for now, 3D Touch can not succeed in Android – Hypertext

As with every big event, Apple, Google or Microsoft, the informative hangover lasts a few days. In my case, I still think that for me is the great novelty of the iPhone and iPhone 6s 6s Plus 3D Touch. Known for months by its inclusion on laptop and Apple Watch, you knew it would come to the iPhone, but many doubted how far would add value to the user experience of the iPhone. The answer was given by Apple on stage: without compromising ease of use, 3D Touch is the biggest breakthrough in interaction with the iPhone from virtually 2007

3d iphone touch 2

And it is because, for me, despite the visual and functional changes brought iOS 7 iOS still suffer from always being too flat and linear . Exactly the same since its inception, with a home screen that has barely changed since its inception, except for minor changes such as the organization by folders. Therefore, 3D Touch provides, as a first approximation also another layer useful speed and simplicity of that screen. Your possibilities are endless , and therefore, although with different implementation, we want to see in Android, iOS like we wanted to see much progress Google system.

 The Huawei Mate S already has something similar to 3D Touch, but without the official support of Google, will not succeed beyond EMUI and a timely agreement.

The Huawei Mate S already has something similar to 3D Touch, but without the Google official support will not succeed beyond EMUI and some timely agreement.

However, 3D Touch can not succeed in Android, for now . And this is good to know the idiosyncrasies of the platform first, and later compare with past cases that keep similarity. IOS is a closed and controlled by Apple platform, with a big market of applications designed specifically for their devices and with a great return, or at least much greater than the Play Store. Android, by contrast, we find a more open system, with many manufacturers and several less profitable stores and a company, Google, marking the way, but it usually does slowly if compared with their partners.

As in the case of fingerprint sensors, until Google does not implement a system-level solution, the utility will be very low.

This can be seen in several cases. The first thing I’d like to go is to fingerprint sensors. Motorola was ahead of all the Atrix Android , and then came the HTC HTC One Max. But it was not until the arrival of iPhone 5s when the market reacted to be, today, one of the features that most invisible fashion and give the user utility. The reasons for the failure of both proposals, beyond the technological and technical context in which they were, are the same as can be found today . On the iPhone the integrated fingerprint reader system level by API, and the trace information is stored very safely in the SoC. With a single API in your application, you give support millions of devices. In Android there was support to the proposed Google HTC and Motorola, and explanations on safety were absent. Samsung came later, and did offer an SDK for developers, but back to the beginning. Integrate functions in your app only for high-end Samsung devices? A crazy considering the greatness of Android.

The thing is gone refining, to the extent that such is in Honor Honor July 1 fingerprint sensor capable of functioning as controller interface, but the problem, until this year, is that all manufacturers have had to go by their proprietary implementations , and given the lethargy of Google in this regard, the developers have not supported. M Android support is finally official at the system level, so expect to see a much better reception. Remains to be seen if manufacturers take this contruyendo their native solution added up, as often happens with layers of customization, or continue on your own. Another example is the multi-window of Samsung, which, years later there are many great applications not supported.

Returning to the original case, 3D Touch Android, my opinion is that integration can be very useful in layers like TouchWiz or Sense , with unique features for owners of such terminals, but while Google not integrated into Android, and for that they have to their partners in the Nexus program, and we can say 2- three years, we can forget large deployments level applications such as Facebook or Instagram , as Apple showed. The platform is already fragmented, and developers have learned that while the solutions are not comprehensive, it is better to leave it alone .

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