Social networking and messaging applications have gained increasing importance as places of entertainment and socialization among users, but also as tools for digital marketing by manufacturers around the world.
in this context, it is not surprising that continue appearing new social networks or platforms that seek to conquer part of that universe of millions of users. Such is the case of Peach, a new social networking and messaging service using emoji as a primary method of communication and gained popularity.
The application created by Dom Hofmann, founder of Vine, was launched recently more than a month but was only available for iOS, a few weeks ago presented the web version, and recently announced the Android version, as part of the brand strategy to win more users.
Peach, which according to several specialized media combines functions of Facebook, Twitter and Whatsapp, but its interface is much simpler and easy to use (it has only three sections). A different element is using “magic words” (magic words) for adding any type of content. GIF images, drawings, songs, user location, among other
It is not a secret that various firms have turned to social media to spread various branding strategies in order to deepen their engagement or conquer new audiences. And is that the more than 600 million users of Facebook, Instagram 400 million, or 300 million Twitter are very attractive.
But are not the only platforms that capture the interest of brand networks like Snapchat also are becoming an enabling environment for digital marketing niche; Pepsi, Gatorade, Amazon, Budweiser, Burberry and Gucci to name a few.
The messaging apps are also an area of opportunity for digital marketing, just WhatsApp with its 800 million monthly active users and Facebook Messenger with about 700 million, according to Statista are some where and tests are done to promote advertising, according to information from Facebook (owner of both applications).
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