We all know the story of BlackBerry.
Long before the Apple iPhone, BlackBerry started the revolution smartphone and “pulled office away from the office “, put to all workers around the world with just a few keystrokes.
The ease of use and security of the BlackBerry phones did it become the choice of companies around the world, not to mention world leaders.
But one day, BlackBerry began to lose strength.
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Unable to keep up in a market of sophisticated handsets with large app stores and giant screens, the BlackBerry soon was seen as a boring business phone.
The company, once known as Research in Motion (RIM), has had a ray of hope in recent times: unexpectedly BlackBerry Messenger became popular among teenagers.
But even BBM-as llamó- lost ground in favor of Whatsapp and snapchat .
Read: Whatsapp vs BlackBery who wins
Now, BlackBerry sales represent less than 1% of the global smartphone market
Today, BlackBerry launches new phone baptized. as Priv.
Why?
It is a cliché to consider any new release of BlackBerry these days as the “last throw of the dice”. It is also unfair.
BlackBerry has $ 3,000 million of cash, so we still have room for maneuver.
Priv BlackBerry is another attempt to lalcanzar a compromise: a phone so safe that has the confidence of heads of businesses, but so nice and pretty simple as for ordinary people, ie workers want to use it
This is how is hoping to attract companies.
- The companies can control updates its mobile employees.
- A chip protects against “rooting” verifying that the operating system installed on the device is genuine and not manipulated in any way.
- For the first time, the BlackBerry device runs Google’s Android software, which means a much wider range of business applications and utilities range. Join security expertise of BlackBerry mobile operating system most commonly used is a great advantage of sales for companies concerned about cyber security.
And to keep users happy:
The phone has a large touch screen and a slide-out keyboard. BlackBerry keyboard without any bother the faithful followers of the brand, but the small screen above discourages others. This is, apparently, is the best of both worlds.
The phone has a 18 megapixel camera.
The 5.4 inch screen is good for leisure and entertainment, and not just for e- e.
The system called DTEK that alerts the user to things related to privacy, as when an application is accessing your location, camera or microphone.
Will it work?
BlackBerry has admitted that their phones are performing so terrible in the mobile market.
So much so that current CEO John Chen said he will Devices market if things do not change soon.
But the aesthetics of BlackBerry has attracted some fans.
The unorthodox BlackBerry Passport , which is square, was a source of laughter for many techies, but impressed in the fashion community collecting several design awards.
Being aligned with business success, the BlackBerry devices can be a status symbol, like a business suit.
It is said that someone ” must be doing something very important if you are using a BlackBerry to do “
In addition, the Priv is an Android device, means that all popular applications are available. – Unlike previous BlackBerrys which did not support the size of Uber and Instagram (although there were some attempts to emulate Android applications).
As for the negative aspects, while the rear camera is good, the front camera is less impressive 2-megapixel.
It is great for selfies naturally but is also bad for videoconferencing via Skype, among others -. so perhaps a disappointment for businessmen
At a cost of US $ 700 on new phone you are in line with the iPhone and high-end Android devices.
What if it fails?
According to Forbes, less than 10% of the value comes from BlackBerry phones, so the company can remain fairly quiet if Priv is unsuccessful because the security of the software will keep the company afloat for now.
Chen said he wants to sell five million in Privs year.
Apple sold 48 million iPhones in the last quarter.
And while not shown BlackBerry ambitious compared to Apple and Samsung, five million a year would be a big improvement.
In his last quarter sales managed only 800,000 BlackBerry devices.
If the Priv not impress consumers and businesses, could be the latest smartphone BlackBerry.
The company will survive, but always wonder what might have been if he keeps up with the mobile world.
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