Earlier this year the project met TAG Heuer, in partnership with Intel and Google, to be the first Swiss watchmakers to create a connected device.
Jean-Claude Biver, CEO of TAG Heuer, along with representatives of Intel and Google has presented its proposal: a clock with finishes trademark, design reminiscent of their online career and a clear difference: sphere is a screen and its heart is a chip, not a mechanism .
The great attraction of TAG Heuer Connected is its design and its essence, the company proud at the event stressed the great effort they have made to your watch does not seem connected to the out.
The watch costs $ 1500 and is built in titanium and sapphire crystal, undoubtedly luxurious materials. It can be customized to six straps sporty, although there is only one area of 46mm size.
Tradition and the luxury Swiss abroad can not be moved inside, we find an Intel chip and a battery that promises to last “all day” something that no brand substantial difference against the competition. It includes all features of the latest version of Android Wear.
The software is identical to any SmartWatch with Android Wear , but TAG Heuer has redesigned the detail of certain applications and spheres, with great taste and elegance, for the clock. Seems insufficient and that aura of exclusivity and luxury brand disappears as Android Wear begins to appear.
The watch TAG has the same problems as the Moto 360, a white and colorful interface that does not bind While the exterior design of the watch and serious problems in the text display interface being designed for square screens.
At least, TAG Heuer promises to replace the chip and display of a traditional clock when technology become obsolete so that you can keep your watch and thus be “connected to Eternity”.
A luxury product it must be in each and every one of aspects
The market weareables just born and already we see the same problems that led to the rise of Android in the mobile industry. When you do not control the software is more difficult to control the experience and how to differentiate yourself.
Is it enough for the Swiss watchmakers add a chip to its traditional watches?
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