Being on top is something strange. Suddenly, what once sated you and does not serve as an appetizer. The achievements that were worthy of celebration now belong to the footer of the books. Whether due to lack of oxygen or because from up there are things differently, when one is at the top behaves differently. A Samsung something is happening, and that feeling can take you to make decisions, at best, controversial, and could either end up hurting both the company itself to Android as a whole, or strengthening both.
news of the day is that Samsung plans to sell “only” 7 million units of its new top model, the S4 Galaxy . In principle there should be no problem as its predecessor, the Galaxy S3 , sold six million units. Therefore, Samsung should continue to rise, improving their numbers and announcing his support for Android , one of the participants in that success. The reality is quite different. And in the world of big manufacturers what matters is not the number of units sold, but if that number matches the forecasts. And that Samsung was going to sell no less than ten million units of the Galaxy S4 . All this has led to a sharp decline in the stock market for the Korean company.
sounds strange to improve your sales figures from the previous year suppose bad news, but that’s business, and it is very possible that this data is the final push you need Samsung to give the step many took some time anticipating abandoning Android by Samsung . And is that all the pieces are starting to fit together like a puzzle that only relieves your image completed shortly before.
We assume that to Samsung, the Android brand has never been worthy of being promoted . If we see his lectures, if you read their press releases, if we listen to the PR people, the word “Android” used little or nothing. To Samsung the most important thing is to maintain your brand image, not sharing with Google . Hence the insistence to use and promote Touchwiz interface apps and “S” on all your devices.
The second piece of the puzzle is called Tizen . This is an open operating system based on Linux (does this sound to anyone?) MeeGo spiritual heir , the failed attempt to Nokia e Intel to bring free software to mobile devices. In this case, Samsung and the very Intel are the great patrons of the project, and both companies are keen to become an alternative to both Android front as iOS and Windows Phone. To demonstrate that this support Tizen is serious, Samsung launched later this year, several devices and its own operating system and interface Touchwiz apps .
What plans do exactly Samsung with Tizen ? One possible answer lies in the competition. Increasingly competing operating systems are compatible with Android apps , because one of the consequences of being an open system is that you can carry it anywhere without gutting. We have seen two examples very sound. On one side is Blackberry , who in their quest to maintain relevance in the market allows in its tenth version compatible with Android apps launch 4.2 Jelly Bean. Another example is Jolla , another free operating system that relies on Android to offer an extensive library of apps.
Samsung , it would be very difficult to offer full compatibility Android Tizen . It is something that is possible through a compatibility layer created by the Open Mobile company, but creating something considering the experience you already have Samsung not be a problem. Therefore, if following these steps, Android Samsung could empanciparse maintaining a large element of the system, its apps.
In fact, if Samsung finally did changing Android to Tizen , chances are that most users would not notice. The average buyer what interests him is to use the same applications that their friends, and if Samsung is able to ensure that their apps can run devices type Facebook , Instagram , Whatsapp , and others, the world will care little what is the code that is running under.
How would it affect Android a change of sides like that by Samsung? Given that it is the largest manufacturer of Android devices the world, clearly hurt and pretty. However, suitors would not be wanting to take his place, and it’s clear that Google would not sit still at this. The only way to counter these movements, not only by Samsung Blackberry but and Jolla , to use their apps, is creating more innovations and fortify your brand image, and are two steps are already being taken.
Because ultimately, no matter what operating system you use your smartphone: what matters is what you do with it , and that is something that both Samsung and Google should already know by now.
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