BlackBerry just announced something that had been rumored a lot and that never materialized: BlackBerry Messenger will open to other platforms and hit iOS and Android this summer.
Today, besides being celebrated the launch of the new Lumia, was also the day that started the BlackBerry Jam, the conference held each year in Orlando BlackBerry. After presenting the BlackBerry Q5, the company just frosting hell with a totally unexpected announcement: BlackBerry Messenger hit iOS and Android this summer .
Indeed, BlackBerry sanctum opens Company to other platforms, a fact that had been rumored on more than one occasion (long before the arrival of Heins as CEO of the company) and finally materializes in a clear battle for position in the race BBM instant messaging where heavyweights compete Line, WhatsApp, Facebook Messenger or Viber.
And what comes BlackBerry Messenger platform? BBM, as mentioned, come to iOS and Android as well stay home, ie BlackBerry. With this commitment, the company expands its area of ??influence and take advantage of the services that greater penetration of its terminals had gotten out of the corporate environment and, in this way, at least, maintain the existing plant preventing it from leaking into other instant messaging services and, eventually, did not see the sense to use the terminals for this manufacturer. For iOS devices, BlackBerry Messenger is available for terminals from iOS 6 or higher , and Android devices, BBM will be available for Android 4.0 handsets with (Ice Cream Sandwich) or higher .
Anyway, following the speech BlackBerry CEO himself, this gamble may have a very different reading can also help attract new users, an opening to other platforms to bring BlackBerry services and show finally , that nuance differentiating the company as “service” (another of its strengths). From BES 10 or earlier with BlackBerry Mobile Fusion, the company had put the focus on the services and the ability to interoperate with third-party devices, which now see outside the professional segment BBM expansion and expect to continue to expand with groups, IP calls or channels, that is, providing the full experience of BBM on iOS and Android.
Anyway, the launch is still subject to client approval by Apple and Google respectively but, no doubt, is a high-impact news and another example of the new style you are giving Heins BlackBerry the broad vision that seems to be giving the company.
class=”subtituloGeneral”>
am a technology enthusiast who lives and works in Seville. My areas of interest are telecommunications, social media and technology history. More articles by this author »
No comments:
Post a Comment