New Balance is one of the sports brands and footwear more iconic on the market, and now finally it has launched, in its way, to consumer electronics. What has been done through a smartwatch with a cut very sporty and equipped with Android Wear, after a poor 2016 in terms of level of confidence and implementation for brands, have a ball of oxygen in New Balance.

The model is RunIQ, and its name is a statement of intentions: it is a product for athletes. End. Nothing to be oriented to the average user, and that as much you plan to count your steps for at least ashamed of the day horizontal. The RunIQ has AMOLED screen of 1.39 inches, 4 GB of storage (mainly for music), 512 MB of RAM, heart rate sensor, GPS, accelerometer, gyroscope, and a water resistance up to fifty meters deep.

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His autonomy, according to New Balance, it is about 24 hours for a “regular use”, the day-to-day. But if we want to use it for running and use your GPS while monitoring our heart activity, the duration is reduced to five hours, a figure completely acceptable for a watch as well, which does not come to be geared to the athletes that make careers that require more than six hours of monitoring. In addition, the RunIQ has direct sync to Strava, one of the applications most popular sports. The sale of the RunIQ will commence on the 1st of February from $ 299, without confirming availability on the regional level.