New Balance is one of the sports brands and footwear more iconic on the market, and now finally it has launched, in its way, to consumer electronics. What has been done through a smartwatch with a cut very sporty and equipped with Android Wear, after a poor 2016 in terms of level of confidence and implementation for brands, have a ball of oxygen in New Balance.

The model is RunIQ, and its name is a statement of intentions: it is a product for athletes. End. Nothing to be oriented to the average user, and that as much you plan to count your steps for at least ashamed of the day horizontal. The RunIQ has AMOLED screen of 1.39 inches, 4 GB of storage (mainly for music), 512 MB of RAM, heart rate sensor, GPS, accelerometer, gyroscope, and a water resistance up to fifty meters deep.