Sunday, January 24, 2016

Android beats iOS and dominates the global market for systems … – El Comercio (Ecuador)

In the third quarter of 2015 were sold 353 million smartphone in the world, 15.5% more than in the same period last year. If they are classified according to the operating system , the broad market dominator is Android , used by 84.7% of devices sold, according to Gartner Inc.

Secondly, far, iOS, exclusive phones Apple is located , with 13.1%. Then appears Windows , with 1.7%, and smaller the remaining 0.6% are shared.

In 2005 the board of Google He warned its shareholders on the need for progress in communication devices no additional PC to stay out of the market. That same year he bought Android .

Towards 2014 and was largely dominated, with over one billion users. But he had a problem: the high-income massively favored iPhone . Then he signed an agreement, which only now became public. He paid a billion dollars to Apple to keep its search bar in your smartphone

Why pay so important? The reason is that marketers pay you to Google every time someone opens an advertising close to a search result. According to Goldman Sachs estimates, 75% of company revenue through this area come from devices Apple . The figure in 2014 brushed nine billion dollars.

The data was known under the judgment of Oracle, Java system developer against Google. Annette Hurst, a lawyer for the company, revealed the details of the agreement between Google and Apple at a hearing in a court of San Francisco .

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