Android Wear stagnates while eating Apple Watch the … – Hypertext

It is clear that, despite being so limited and doubts that had the public and analysts at the beginning, Apple Watch the product is still a bestseller and is leaving direct competition away.

Although Apple does not give figures, estimates for 2015 are all starting to come, and it seems clear that Apple Watch sales surprised, perhaps even Apple itself. The SmartWatch Cupertino was not released until late April, so the tour have really been eight months of full year, which has not prevented it from becoming the undisputed market leader, and bring out the strategies of the rest of the sector.

The Apple Watch leads the global market so smartwatches . loose

The market goes against smartwatches not fall in price, and devices with Android Wear not enjoy the main strength of Android smartphones: the price . Someone who buys a phone 200-300 € -the average price of Android phone is 220 euros is not willing to spend a rule to buy a SmartWatch, and less at current prices. In Android Wear, Lenovo (Motorola) and Huawei are still the best sellers according to a report by Strategy Analytics published in October.

The current situation is more a failure of Android Wear, unknown to the public Overall, a triumph of Apple Watch. But is that Apple has understood well the market

Meanwhile in the camp of Apple, the iPhone continues to rise in price. Each year the total sold iPhone has a higher average price. The Apple Watch, starts in, close to half the price of the iPhone price much lower and is more suitable compared to their buyers. Still, Apple and Best Buy offered a $ 100 rebate in model Sport that it has influenced insurance sales.

statistics prefer to look like a weak 2015 Android Wear strength than Apple Watch. Neither Google nor the manufacturers have made a special campaign to let people know that they exist, something it has done for example with the Samsung S2 with Tizen Gear.

Also there are a variety of products with Android Wear on the market, and the vast majority still do not see what good would a clear SmartWatch in your life yet , as if they saw with your smartphone or tablet. Android Wear compatibility with iOS is more limited, but it will be a point to consider in 2016.

A new version of Apple Watch in March renew the market and add more pressure on manufacturers Android Wear by adding some more concrete definition that makes them stand out and reach a wider audience.