While stores Application Apple and Google have much time there, the Google Play Store will still missing a function that seem very simple, but it is very necessary: codes to download applications .
Download codes are very similar to gift cards of both stores, just write the code and thus redeem the credit card you purchased. IOS has long existed a very interesting function that are codes for some content in particular, is very similar to the gift card code but instead add credits to your account you can download an application, a book, a song or even free albums . They are codes to download only specific content.
It sounds simple, but it has opened many opportunities for developers of IOS to do many more promotions. They can give away free downloads of their applications in social networks, can provide codes for special events or even can distribute codes download cafes, as it has Starbucks giving applications, songs and books.
These promotional codes had not existed in Android platform and so far Google has added this important option for developers.
Earlier if the owner of an app wanted to give a copy of its application to an Android user, I had to send a copy of APK; obviously this puts at risk many because it’s easier to upload the file to the Internet and hacking applications. With these codes you can now distribute all safer.
Now anyone with an application on the Play Store for Android can create a promotion to bid for their products or content Additional within applications (like lives in Candy Crush or what you like).
This option is still somewhat limited, as only you can do 500 codes by applying for the fourth year, but it can help application developers to reward their most loyal users, its users beta users to add reviews to the application or simply gives more opportunity for anyone to use application
Source:. Android Developers
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